Ventura Streaming TV OS
My work for Ventura streaming TV OS focused on content discovery—multiple watchlists, rich grids, onboarding tuned for household profiles, cross-profile recommendations, rabbit-hole style browsing, and mobile second-screen moments tied to the STB experience.
Company: TheTradeDesk
Role: UX Product Management & Systems Design
Designer: Jenni Kossack, Uyen Cao
Timing: 2020–2024
Aggregated Content Discovery - All of your content in one place
Multiple Watchlists - a more user driven experience
The Content Grid - An immersive content experience
Seamless Onboarding - Fast access to your apps through your most trusted device
A Multi-profile/Household Friendly Approach - Providing profile specific and cross profile recommendations to respond to household use cases
Enabling "Rabbit-holing" through a multilayer UX
Future Proof UX - Building a flexible UX, able to evolve with the user
Final EFT Hardware Design
Sketchbook: Early IA notes: Exploring bottom menu interactions that allow the user to browse and search while content continues to play.
Sketchbook: Early IA notes: Organizing search to mirror the details page layout for artwork, cast members, primary content options (shows and movies) and secondary content options (episodes and clips)
User-centered comparison of UX strategies, broken down by each step in the typical watch experience
Early packaging design for Employee Field Trial (EFT)