About

I work best at the messy intersection of physical and digital — where a product has to be designed, prototyped, manufactured, and shipped before any of the software strategy matters.

A great example of this was building Dabby, an AI-powered consumer streaming device, where I led development from initial concept through Kickstarter ($190k raised), 7 hardware iterations, 3 months on-site with an ODM in Shenzhen for EVT qualification, and a CES 2020 demo unit named Best of CES by the Chicago Tribune. When COVID took out the overseas supply chain I pivoted the product onto domestic off-the-shelf hardware — that path shipped to 100+ pilot customers and led to the acquisition by The Trade Desk. Post-acquisition, I moved into the PM role on Project Ventura, TheTradeDesk's CTV OS, taking it through alpha launch.

Currently VP of Product and Operations at Frazy, where I'm running hardware development across two concurrent workstreams — one device program that pivoted from a countertop coffee robot to a portable device, plus a separate CPG beverage line — spanning ID, electro-mechanical specs, and AI-assisted production infrastructure. My background runs from UX design for NASA's robotics group to managing 300+ SKUs of consumer product through full manufacturing cycles for Burger King. The through-line is always the same: taking a product from sketching through to shipping.

If you would like to collaborate, reach out via the contact page.